AI that
earns its keep.

We help companies find the spots where AI saves real time and money — and build practical solutions that fit how your business actually works.

Tell us about your project

Why it matters

Expand your capacity and capability with AI.

It's no longer a question of hiring more people or working harder. You get a layer of digital colleagues that pick up the tasks holding you back today — freeing you to focus on the work only you can do.

Repetitive admin
Inbox triage, scheduling, data entry.
Documents & data
Read, summarize, extract, route.
Always-on support
Across hours, channels, and languages.

Our approach

We start with your business, not the technology.

A close look at how your business actually runs, then we build what fits — Custom SaaS, Automation, or Business optimization.

Step 01
Look at your business
How it actually runs day to day. What's working, what's friction, what's worth changing.
Step 02
Find the leverage points
The few spots where Custom SaaS, Automation, or Business optimization saves real hours or real money.
Step 03
Build only those
Fast, well, and built to last. The kind of work that quietly pays off year after year.

What we do

Six shapes of work that tend to pay off.

Different problems, same philosophy: build around how your team already works, so the value shows up in week one — not in a roadmap.

Custom SaaS

Internal apps shaped around how the team already works — not retrofitted to a vendor's model.

Automation

Quiet processes that handle the work nobody enjoys, so the people are free for the work that matters.

Business optimization

An honest look at the workflow — sometimes the right answer isn't software at all.

Custom AI tools

Internal apps built for how your business actually works — chat assistants, classifiers, copilots wired into your real data.

Content & marketing automation

Free your team from repetitive content work — drafting, repurposing, and publishing handled in the background.

Internal task automation

Cut the admin overhead nobody enjoys — reports, handoffs, and approvals that move themselves.

Common questions

What companies keep asking us.

These are the questions we hear week after week — about strategy, trust, readiness, vendors, and whether any of it actually pays off. The doubts that quietly stall good AI work for months.

“Our competitors keep talking about AI — are we falling behind?”
“We've tried a few tools, but none of them really stuck. What did we miss?”
“How do we tell which use cases are actually worth building?”
“Who in the team should own this — and how much of their time will it eat?”
“Half the team is excited, the other half is nervous. How do we move forward together?”
“Every vendor pitch sounds the same. How do we know who to trust?”
“Our data isn't exactly tidy. Are we even ready for this?”
“We ran a pilot last year and nothing came of it. How do we avoid that again?”
“How do we measure whether the AI work actually paid off?”
“A lot of what we read sounds like hype. What's real and what isn't?”

Tell us about your project

Got your own questions? We're ready to help — don't hesitate to reach out.

Who we are

Four people behind the work.

One engineer and three partners from Marketingfabrikken — joined up to build the AI side of the business.

Jannik

Tech lead

Has been building on the web his whole life and has run his own software business for 13 years. Owns the engineering: tooling, builds, and the calls about what gets built and how.

Mads

Head of SEO

Founder of Marketingfabrikken. Has worked deep in search optimization since 2015 — getting real results for small businesses, webshops, and large brands alike.

Simon

Head of Paid Search

All-in on Google Ads since 2014. Has nerded out on the platform down to the smallest detail and turned it into processes that hold up across local accounts and international ones.

Ebbe

Head of Paid Social

Started in Google Ads in 2014, then went deep on Facebook and Paid Social. Runs everything from small local accounts to large national and international ones.

Get in touch

Tell us what's slowing you down.

Send us the one task or process you'd most like to fix. We'll read your message and reply with practical, useful thoughts — and a clear path forward.